Newsletter 11/4/2022: Run-P.P.C.
From the Desk of Dennis:
Shin splints and blisters and chafing, oh my! It’s peak week of my marathon training, and I am feeling it, Mr. Krabs.
I’ll be running over 26.2 miles this week in training, two weeks out from the day I’ll have to do it all in one go for the AACR Philadelphia Marathon. The American Association for Cancer Research sponsorship means that proceeds are going to fund new developments in treating one of our country’s leading causes of death. To that end, you can show support by donating directly to my personal fundraiser here. As of this writing, we’re almost halfway to my goal of $500. Will you be the one to help tip the scales against cancer?
TGIF,
Dennis A. Wilson
This Week in Marketing and Technology:
CNBC, “Political advertisers shift spending from Facebook to streaming platforms ahead of midterms”
“I think the real culprit that you see is the privacy changes on the iPhone,” Carlson said. She said her organization is pushing the other half of its $10 million budget to areas like traditional email and text campaigns as well as newer platforms like connected TV and streaming services.”
I agree with the move to connected TV. As for traditional email and text campaigns, I am getting absolutely inundated and I feel like there has to be a saturation point for spending that both parties have left behind a long time ago. Frequency reporting is important, and I get the sense that somebody at any given congressional campaign headquarters could be stretching their dollars much further this year if they tried to determine where the diminishing returns began for direct outreach tactics.
NYMag, “Elon Musk Wants to Make Them Pay”
“Users will soon be able to get verified by signing up for an $8-a-month subscription, which would also give them “priority in replies, mentions & search, which is essential to defeat spam/scam.” Eventually, currently verified users who refuse to pay will lose their status.”
The only hypothetical scenario in which I would pay $8/month for a bluecheck is one where this is a secret, insiders-only offering. The verification symbol - once the gold standard for profile flair that would actually give you clout - is about to become as helpful as a Tinder Gold subscription.
SearchEngineJournal, “Google Announces Sunset Of Similar Audiences”
“The ongoing focus on consumer privacy has resulted in another Google Ads update, impacting similar audiences targeting.”
Good riddance, I never saw similar audiences do much except spend money in my campaigns.
