Newsletter 9/23/2022: Don’t Be Evil
From the Desk of Dennis:
When I write these newsletters, I really don’t sit down thinking “today is all about Google” or “Musk” or “the Queen” (ok that last one was a lie). But when you’re a big conglomerate whose business strategy (and source of lasting dominance) is the integration of your strong front-end content (SERPs and YouTube) with your back-end services (Analytics, ad services), maybe having your brand name all over that content is a feature and not a bug.
Anyway, sorry for all the parentheticals in that last paragraph (I’m not sorry).
TGIF,
Dennis A. Wilson
This Week in Marketing and Technology:
ArsTechnica, “After pushing AV1 codec, Google goes after Dolby with HDR and audio standards”
“Google can do basically whatever it wants regarding video and web standards. YouTube is the world's most popular video site.“
Ultimately, this may lead to cheaper content production costs if creators have free access to tools that enable high-quality visuals and audio. One potential target cited in the article that’s of particular interest to me is 3D Audio - technology most commonly found now in games that replicates the sensation of hearing objects at varying volumes and from 360 degrees of direction depending on where you, the “listener”, are in relation the the source of the sound.
SearchEngineLand, “New Google issue may affect ad serving”
“It’s just not Google’s week… or month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving.”
Highlighting how we NEVER get diagnostic information from the journalists covering Search about what’s actually causing the outages. It’s kinda tough to evaluate the service quality and what this news means for Google’s future uptime without that little detail.
Newsweek, “‘How to Break Arm' Becomes Top Google Trend as Russians Face Conscription”
“According to Trends data for the past seven days there were zero recorded searches for "how to break an arm at home" at 2 a.m. ET, when Putin's began his address. This doesn't literally mean there were no searches for the words, just that the amount was so low the data couldn't be quantified.”
Somebody buy Newsweek a SEMRush login please.
